In the 101 top-grossing family films…from 1990 to 2004, of the over 4,000 characters in these films, 75% overall were male, 83% of characters in crowds were male, 83% of narrators were male, and 72% of speaking were male. When the American Psychological Association commented on this research, they said, ‘This gross under-representation of women or girls in films with family-friendly content reflects a missed opportunity to present a broad spectrum of girls and women in roles that are non-sexualised.’

Natasha Walter, Living Dolls: The Return of Sexism, pages 69-70, 2010. (via bitemebeautiful)

Bringing this back as people have started reblogging this again and EVERYONE SHOULD KNOW THIS.

(via bitemebeautiful)